MoneyHero expands into digital assets in partnership with OSL

This is to satisfy Hong Kong’s growing interest in digital assets and increasing demand for diversified financial solutions

MoneyHero Limited, a leading personal finance aggregation and comparison platform across Greater South-east Asia announced a strategic collaboration with OSL Group, Asia’s foremost regulated digital asset platform on Monday (Jun 9).

This partnership signifies MoneyHero’s entry into the digital asset space, allowing users to compare a diverse range of financial products – including digital asset accounts licensed by Hong Kong’s Securities and Futures Commission (SFC) – alongside traditional insurance, stock, and banking products.

The move aims to empower consumers with smarter financial choices amid rising interest in digital assets in the region.

According to data from the Investor and Financial Education Council, a subsidiary of the SFC, nearly eight per cent of Hong Kong retail investors held virtual assets or related products in 2023, a significant jump from one per cent in 2019.

Moreover, 11 per cent expressed intent to invest, underscoring growing demand for regulated, diversified financial solutions.

Rohith Murthy, chief executive officer of MoneyHero, said that the collaboration reflects the company’s unique value proposition and position as the leading digital acquisition partner for the majority of banks across Greater South-east Asia.

“OSL’s strong regulatory compliance and institutional expertise provide valuable support for our expansion into the sector, where we also see significant potential to broaden our offerings in the future,” he added.

MoneyHero operates across Singapore, Hong Kong, Taiwan, and the Philippines with a monthly user base of over 6.2 million as at December 2024.

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