Pandora and Katseye Celebrate Los Angeles Pop-Up

Girl group Katseye joined Pandora for the Danish jewelry manufacturer and retailer’s pop-up event at The Grove in Los Angeles on Tuesday night spotlighting Pandora Talisman, the brand’s latest collection that debuted in August.

“The Grove is an iconic shopping center that allows us to bring Pandora’s Talisman Collection to the L.A. market in a meaningful way,” Erin Matson, vice president marketing — Pandora North America, exclusively told WWD. “From custom engraving to interactive storytelling, every detail of our pop-up is designed to help guests express their own unique style and story.”

The Grove’s Pandora pop-up featured several activations for guests, including a Talisman Quiz Wall, which guided guests on a journey to the charm that reflects their personal story, the Charm Playtable, which invited guests to touch, style and assemble their own Pandora Currently, and more.

Katseye, who starred in the Pandora Essence summer campaign and attended the Pandora Talisman party in September, were among the high-profile stars to attend the VIP event ahead of The Grove’s official launch of its Pandora pop-up, which runs now until Nov. 1.

“We all have such different tastes and styles, which is what makes Pandora so fun for us. Celebrating the Pandora Talisman collection feels especially meaningful because of the storytelling behind each piece,” Katseye said in a statement.

“The Latin inscriptions and symbols are reminders of love, courage and hope. When we wear them, it feels like carrying those values with us, and we are excited to share that together with our fans.”

Pandora Talisman marks a new chapter in the Danish jewelry brand’s story. The collection, which debuted with a campaign starring brand ambassador Tyla, marks a departure from Pandora’s design codes in favor of ancient coin-inspired pieces with Latin inscriptions, featured as part of bracelets, necklaces and more.

“Talisman really marks a bold new era for us. It’s a departure from our traditional charm design codes, but at the same time, it stays deeply rooted in what’s always defined Pandora — symbolism, storytelling and meaningful self-expression,” Berta de Pablos-Barbier, Pandora’s chief marketing officer, told WWD via email.