Paramount Hires Josh Goldstine as Worldwide Marketing and Distribution President

Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution.

His appointment has been rumored since September when Marc Weinstock exited his role as marketing chief amid the executive shakeup surrounding the company’s merger with Skydance. Goldstine starts on Wednesday and will report to film bosses Josh Greenstein and Dana Goldberg.

“Over his career, Josh has led marketing for franchise cornerstones and breakout originals,” Greenstein and Goldberg wrote in a note to staff. “He brings a sharp strategic lens to positioning, creative advertising, media, publicity, partnerships, analytics, strategy & research, creative content, and now, theatrical distribution.”

Best known for orchestrating the pink publicity machine of “Barbie,” Goldstine spent four years as president of worldwide marketing at Warner Bros. where he also oversaw the promotional efforts for commercial hits like “Dune,” “The Batman,” “Beetlejuice Beetlejuice” and “Wonka.” He and international distribution chief Andrew Cripps were let go from Warner Bros. in January as part of a shakeup that was purportedly designed to streamline global theatrical efforts.

Prior to Warner Bros., Goldstine spent seven years at Universal Pictures, spearheading the marketing for such films as “Fast & Furious,” “Despicable Me,” “Get Out” and “Fifty Shades of Grey.” Earlier in his career, Goldstine was at Sony Pictures for two decades as president of creative advertising. There, he worked on the campaigns for Sam Raimi’s “Spider-Man” trilogy, “The Social Network,” “Casino Royale” and “The Da Vinci Code.”