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NEW DIRECTIONS: Emilie Leblanc has joined Bottega Veneta in the new role of global marketing and communication director, WWD has learned. She reports to Samuel Diep, Bottega’s chief…
Four Seasons Yachts has appointed Angélic Vendette chief marketing officer, the latest example of a luxury hospitality company recruiting senior talent from the fashion and lifestyle…
The Melania documentary’s monumental flop has some industry professionals wondering why Amazon accepted the project in the first place. The e-commerce giant’s film studio shelled out a…
How does one build an enduring fandom? That was the question at the center of Variety and Adobe’s Storytelling for Fans — The Future of Audience Engagement panel at the 2026 Sundance Film…
FAMILY TIES: Simon Porte Jacquemus has named his grandmother as the brand‘s first ambassador. While the designer has cast celebrities including K-pop star Jennie, Kendall Jenner and Bad…
Just months after reorganizing its brand marketing division, Puma has hired Nadia Kokni as its new vice president of global brand marketing. Kokni replaces Richard Teyssier, who has…
As CES 2026 gets underway, Havas Media Network North America is publishing its 2026 Predictions Forecast, outlining the forces we believe will define the year ahead and separate brands…
It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe. Since 2016, the sci-fi…
It’s not every day you get the chance to fly in a blimp — and definitely not the Insta-famous electric orange “Marty Supreme” aircraft. Full disclosure: Most of our colleagues thought we…
PARIS — Louis Vuitton is deepening its ties with the Monaco Grand Prix by becoming title partner of the Formula 1 race next year. The French luxury brand has designed the trophy travel…
Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal. Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by…
ALL OR NOTHING: Charlie Smith is trading luxury fashion for tech and joining London-based smartphone maker Nothing in January. Previously chief marketing and communications officer at…
Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief marketing and experience officer and brought on Abhi Vyas as…
Josh Brolin remembers Donald Trump before he was elected president of the United States. During a recent interview with The Independent, Brolin said he understands Trump in a different…
A week after its landmark four-year, $1 billion-plus deal securing the rights to show Champion League matches in the U.K., Paramount+ has doubled-down on British soccer. The streamer has…
Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with…
PARIS — Optimistic, resilient, independent and hedonistic: sandwiched between Baby Boomers and Millennials, Gen X is the generation that luxury brands can no longer afford to ignore,…
Saucony chief marketing officer Joy Allen-Altimare has left the company, FN has learned. In a statement sent to FN, a representative for Saucony parent company Wolverine Worldwide…
Before “Wicked” landed on the big screen a year ago, Universal told cinema owners of its simple goal for promoting the movie musical. It planned to be, per chief marketing officer Michael…
Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food manufacturer…
Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment has been rumored since September when Marc Weinstock exited his…
"I am deeply enjoying Olivia Colman, who's clearly having just the best time in every scene she's in. I think Kingsley Ben-Adir is such a great villain, yet I know they waste his potential…
What brands do off Amazon is equally as important as what they do on Amazon — “even if you’re off Amazon, you’re on Amazon.” That was the word from Christopher Skinner, cofounder and chief…
To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to anticipate their needs and guide them through interactions…
