Paramount U.K. Chief Sarah Rose to Lead Prince William and Kate Middleton’s Royal Foundation

The Prince and Princess of Wales’ charitable organization The Royal Foundation has poached another senior executive from the world of U.K. entertainment.

Paramount‘s U.K. chief Sarah Rose is set to leave the studio to become CEO at the Foundation, taking over from Amanda Berry, who left her role as BAFTA CEO to take the same position in 2022.

A hugely respected TV exec, Rose has been president of Paramount’s Channel 5 and the studio’s U.K. regional lead since February 2024. In a note to staff sent on Tuesday, she said joining the Foundation was “career-defining, unique role which I simply could not turn down.”

Rose will stay at Paramount in role until the end of 2025 to ensure a successful transition, with Kevin MacLellan, president international and global content distribution overseeing the process of finding a successor. Ben Frow will continue to lead 5 creatively as chief content officer.

The appointment of Rose follows the announcement that current CEO Berry is moving to the position of global partnerships ambassador, a new role that supports the “development and delivery of The Prince and Princess of Wales’ philanthropic vision, working across their charitable interests.”

“We are looking forward to welcoming Sarah to The Royal Foundation and to working with her on some of the issues which are closest to our hearts,” said the Prince and Princess of Wales. “We are hugely grateful to Amanda for her exceptional leadership over the past three years and are pleased she will continue to work with us in her new role as Global Partnerships Ambassador.”