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Roblox Innovation Awards 2025 Winners Revealed: ‘Grow a Garden,’ ’99 Nights in the Forest’ and More (EXCLUSIVE)

Roblox Innovation Awards 2025 Winners Revealed: ‘Grow a Garden,’ ’99 Nights in the Forest’ and More (EXCLUSIVE)

By Kevin Harson

Beauty

The 2025 Roblox Innovation Awards unveiled its winners during a ceremony at the San Jose Civic Theater Saturday with many of the top honors going to some of the platform’s most popular games, including “Grow a Garden” and “99 Nights in the Forest.”

Part of the 11th annual Roblox Developer Conference, this year’s RIAs were hosted by Roblox’s head of the developer community, Justin Sousa (widely known as “JParty” to Roblox users), and kicked off with a few words from Roblox CEO Dave Baszucki.

The RIAs were held at the conclusion of this year’s Roblox Developers Conference, during which Roblox made several big announcements, including new safety tools and a “Moments” feature.

See below for the full list of winners announced during the 2025 Roblox Innovation Awards.

DEVELOPER CATEGORIES:

  • BEST UGC CREATOR: Yourius
  • BEST VIDEO STAR: WaffleTrades
  • BEST CREATIVE DIRECTION: Steal a Brainrot
  • BEST USE OF TECH: Dead Rails
  • BEST USE OF AUDIO AND VOICE: Clip It
  • BEST STUDIO: Splitting Point
  • BEST ORIGINAL UGC: Knitted Arm Warmers Very White
  • BEST PLUGIN: Moon Animator 2

EXPERIENCE CATEGORIES:

  • BEST NEW EXPERIENCE: Grow a Garden
  • BEST ADVENTURE EXPERIENCE: 99 Nights in the Forest
  • BEST PARTY & CASUAL EXPERIENCE: Dandy’s World
  • BEST OBBY & PLATFORM EXPERIENCE: Regretevator
  • BEST SURVIVAL EXPERIENCE: Forsaken
  • BEST ROLEPLAY & AVATAR SIM EXPERIENCE: Brookhaven
  • BEST PUZZLE EXPERIENCE: Teamwork Puzzles (Obby)
  • BEST RACING EXPERIENCE: NASCAR + Driving Empire
  • BEST SPORTS EXPERIENCE: Basketball: Zero
  • BEST STRATEGY EXPERIENCE: Dead Rails
  • BEST ACTION EXPERIENCE: Blox Fruits
  • BEST SHOOTER EXPERIENCE: RIVALS
  • BEST RPG EXPERIENCE: World // Zero
  • BEST HORROR EXPERIENCE: 99 Nights in the Forest
  • PEOPLE’S CHOICE: Grow a Garden
  • BUILDERMAN: Grow a Garden
  • MOST CONCURRENT USER: Grow a Garden

BRAND CATEGORIES:

  • BEST USE OF IMMERSIVE MARKETING: e.l.f. UP!
  • BEST COLLABORATION: NASCAR + Driving Empire
  • BEST USE OF IP (FKA Best Branded Experience): SpongeBob Tower Defense

Originally published by variety.com. Syndicated material does not necessarily reflect the views of Grazia British.

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