Sofía Vergara Is Skechers’ Newest Brand Ambassador

Skechers has tapped actress Sofía Vergara as its newest brand ambassador.

According to the now private footwear company, Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.

Now, as the latest face of Skechers, Vergara will appear in a new global campaign that “celebrates style, versatility and comfort,” the company noted. The campaign will spotlight Skechers’ Hands-Free Slip-ins Glide-Step styles.

Throughout her career she has received five Emmy and five Golden Globe nominations, most recently for the Netflix series “Griselda.” She also made history this year as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.

“I don’t do anything unless I believe in it – and I truly believe in Skechers,” Vergara said in a statement. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Michael Greenberg, president of Skechers and FNAA 2025 Hall of Fame inductee, added that Vergara “embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise.”

“She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together,” Greenberg said.

The news come after Skechers USA Inc. officially became a private company in September.

In May, the Fortune 500 company and the third largest footwear company in the world announced a $9 billion go-private deal with Brazilian private equity firm 3G Capital — the biggest shoe buyout in history.

The blockbuster move is a reflection of the business prowess of Robert and Michael Greenberg, the father-son duo who has taken the company from family start-up to global powerhouse during the past three decades.

As a result of the completion of the transaction, Skechers’ shares are no longer trading on the NYSE with the ticker symbol “SKX.”

The company is continuing to be led by its executive management team, including chief executive officer Robert Greenberg and president Michael Greenberg.