Tag
New Balance is offering a glimpse into the design process of the Abzorb 2000 sneaker in its latest campaign. The video, which features a voiceover from New Balance design manager Charlotte…
Stuart Weitzman’s brand evolution continues with the debut of its newest men’s campaign. Serving as a continuation of the Caleres-owned luxury footwear brand’s ode to NYC that kicked off…
Former lawmakers across the country are attempting political comebacks, driven by what they describe as high stakes with President Trump in office and a sense they still have something to…
“Injustice” largely ignores those cases. Its drama is tightly enclosed within the D.O.J.—illuminatingly but also, at times, suffocatingly so. Bragg’s prosecution gets a little more than a…
Kane Footwear announced its official partnership with Yeti Boo on Thursday. The shoe brand has also added the AI internet personality to their Kane Athlete roster, which includes ultra…
Skechers has tapped actress Sofía Vergara as its newest brand ambassador. According to the now private footwear company, Skechers first caught Vergara’s attention not through business…
Keke Palmer is the star of Stuart Weitzman new holiday campaign. Dubbed “Life of the Party,” the campaign marks the latest iteration of the footwear brand’s year-long celebration of the…
Neon is going all in on international cinema. The indie studio that brought “Parasite” (2019) its historic best picture win is doubling down on non-English-language movies this awards…
After Zohran Mamdani’s campaign aired a commercial that used a Knicks-style campaign logo that wrote out “Zohran” over an image of a basketball, the NBA team asked them to take it down.…
MILAN — Pomellato is gearing up to stage its first solo exhibition of Helmut Newton’s images lensed for the Milan-based jewelry brand. “Pomellato, Helmut Newton & the ’80s” will be held in…
GO GOTHIC: McQueen’s creative director Seán McGirr is stripping it back for the brand’s fall 2025 campaign starring Alex Consani, Athiec Geng, Chu Wong and Libby Taverner. The new campaign…
When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms…
By all appearances, the New York City mayoral race has narrowed to two viable contenders: Zohran Mamdani, a thirty-three-year-old democratic socialist, and the disgraced former governor…
Pamela Anderson is heading a new chapter for Biolage. The 57-year-old actress has partnered with the spa-inspired hair products company to become the new face of the brand, with a debut…
David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital marketing company in sports and entertainment. STN now has more…
With uncertainty around the Chinese appetite for luxury goods and a possible global recession, brands are cutting back on marketing spent, and 520, or the Chinese Valentine’s Day that…
For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week,…
Germany's populist party Bündnis Sahra Wagenknecht (BSW), founded by the former far-left leader of the same name, is campaigning in next year's federal elections on a platform of social…
Sports sponsorship is on the cusp of a revolution, driven by a blend of innovative technology, changing fan dynamics, and increased global attention on inclusivity. As we head into 2024,…
A DECLINE in Thailand’s baht this month has spurred speculation that the currency’s rally may be ending as tensions grow between the nation’s government and its central bank. The baht has…
