Tag Heuer CEO Antoine Pin Exits Watchmaker

PARIS — Tag Heuer’s chief executive officer Antoine Pin has exited the Swiss watchmaker.

On Friday, the brand’s parent company LVMH Moët Hennessy Louis Vuitton said the executive had “decided to start a new chapter in his career” and would also be leaving the group after 23 years.

“We thank him for his contribution and address wishes of success in his future projects,” the group added.

A successor to Pin was not named but “will be announced soon,” LVMH stated.

The executive’s departure was effective immediately and his future plans could not be immediately learned.

Pin was named Tag Heuer’s CEO in July 2024 as part of an executive reshuffle in LVMH’s watch division. He succeeded Julien Tornare, who was in the role for six months before being tapped as CEO of fellow LVMH watchmaking stablemate Hublot.

A graduate of the prestigious HEC Paris business school, Pin began his career at Tag Heuer in 1994 when he joined as junior sales manager for DFS and Middle East, before the 1999 acquisition by LVMH.

He joined the French luxury group as international marketing director at Zenith in 2002 and occupied several management positions within the group before being named Bulgari’s watch business unit managing director.

Shortly after Pin’s arrival, Tag Heuer returned to Formula 1 as the official timekeeper, as part of a global 10-year partnership with its parent LVMH.

This kicked off a heady year for the watchmaker, which included a new brand campaign in March, its arrival as the first title partner of the prestigious Monaco Grand Prix in May and as the official timekeeper of the TCS New York City Marathon later in the year.

It also launched the fifth generation of its connected watch, highlighting it through a collaboration with New Balance. The brands both have two-time Olympic champion and 400-meter hurdle women’s world record holder Sydney McLaughlin-Levrone as ambassador.