Tag Heuer CEO Antoine Pin Exits Watchmaker
PARIS — Tag Heuer’s chief executive officer Antoine Pin has exited the Swiss watchmaker. On Friday, the brand’s parent company LVMH Moët Hennessy Louis Vuitton said the executive had…
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Tag Heuer CEO Antoine Pin on Being in the Fast Lane Thanks to Formula 1 and Running
Tag Heuer is having a stellar run this year. January saw its return to Formula 1 as the official timekeeper, as part of the sport’s global 10-year partnership with parent group LVMH Moët…
A First-of-Its-Kind Collaboration: Introducing New Balance x TAG Heuer
Authentic. Credible. Boundary pushing. These are words I heard in flux during the three days I spent in Boston, where I was immersed in the worlds of two brands that had just done…
EXCLUSIVE: Tag Heuer Launches Fifth-Generation Connected Watch With New Balance Collaboration
PARIS – Tag Heuer and New Balance, who both count Sydney McLaughlin-Levrone as their ambassador, have teamed up for a collaboration highlighting their latest innovations. And from…
EXCLUSIVE: Tag Heuer Named Official Timekeeper for New York Marathon
After stepping away in 2016, Tag Heuer is once again partnering with the New York Road Runners as the official timekeeper of the TCA New York City marathon. “We are very proud to be back,”…
Tag Heuer Revs Up Glamour and Ambitions for First Turn as Monaco F1 Title Sponsor
If you want to invoke the glamour of motorsports, all it takes is three words: Monaco Formula 1. “The name comes out, the magic happens,” said Tag Heuer chief executive Antoine Pin on the…
EXCLUSIVE: Patrick Dempsey Named Face of Tag Heuer Eyewear
EYES ON THE ROAD: After more than a decade, Tag Heuer and Patrick Dempsey are shifting gears in their relationship. The actor and professional race driver is expanding his remit as a…
EXCLUSIVE: Tag Heuer Is Formula 1 Monaco Grand Prix’s First Title Partner
PARIS — No matter how winding the Formula 1 track gets in Monaco, Tag Heuer won’t be missing a turn. The Swiss watchmaker has been named the title partner of the May 25 race that will now…