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Roughly every five minutes, someone in the world spends $125 to smell like wilting lilac, petrichor and an encounter with Count Orlok, the fictional vampire of “Nosferatu” fame. Yes, more…
Ulta Beauty is getting in on beauty’s big sports bet. Coinciding with National Girls and Women in Sports Day on Wednesday, the retailer has launched its Ulta Beauty Roster, an inaugural…
As it marks 10 years in business, Nutrafol is betting on men’s for its next leg of growth. The Unilever-owned brand is launching a Men 50+ Hair Growth Nutraceutical, marking its second…
Direct-to-consumer may no longer be the booming beauty channel of yore, but it is, in fact, still growing. Data from Similarweb indicates that beauty and health websites saw a 14.6 percent…
Interparfums SA is bringing its first incubated brand Stateside. Solférino Paris, first launched last July in France, is entering Bloomingdale’s online and in seven doors, with additional…
Cyklar is crowning a year of fast growth with its first retail expansion. The body care brand will launch online at Sephora on Feb. 22 and roll out to 500 of the retailer’s stores by…
Indie beauty is growing faster in fragrance than in any other category. A new indie beauty report from NIQ shows that in 2025, indie fragrance sales grew 46.3 percent versus the year…
Mally Beauty, the makeup line founded in 2005 by celebrity makeup artist Mally Roncal, is shuttering. The closure was announced via Instagram, with the @mallybeauty account uploading a…
Even as a teen, Erin Parsons was fascinated by the transformative power of makeup. “I saw Marilyn Monroe, and then saw that she was Norma Jean before, and how she was able to transform…
Popular as beauty dupes continue to be, the category’s most common targets don’t shift very often. What’s more, demand for dupe products is highly concentrated at the top to just a handful…
Steps away from L’Oréal USA’s Hudson Yards offices in New York — and, more specifically, right where Neiman Marcus’ former store at the Hudson Yards mall once was — sits a shiny new…
Even when she was a tween, Hailey Bieber knew a good outfit when she saw one. “I remember watching ‘Hannah Montana’ and being so inspired by Miley ’s fashion on the show, and wanting to…
In 2025, beauty M&A was a tale of two extremes. There were the buzzy, hefty transactions of red-hot assets like Hailey Bieber’s Rhode (acquired by E.l.f. Beauty for $1 billion), Medik8…
TikTok Shop’s beauty boom is turning into a wellness one, too. Data from Charm.io shows that feminine care was the number-two beauty category by sales growth on TikTok Shop in 2025,…
The Dyson Air Wrap’s still got it, apparently. Five years after the multipurpose hair tool’s emergence as one of TikTok’s earliest viral beauty products, several retailers reported the Air…
Here, the latest executive moves in beauty. Ariadne Oliveira has been named Revlon’s vice president of marketing innovation, global professional hair. Oliviera joins the company from…
Once again, though this year by an even wider margin, Amazon was the crown jewel of beauty e-tail during Cyber Week. The platform accounted for 41.6 percent of online beauty sales made…
Beauty won big during TikTok Shop’s four-day Black Friday sale this year, data shows. The category exceeded $109 million — or more than 20 percent — of TikTok Shop’s $500 million-plus…
The winners of Amazon’s 12-day “Black November” holiday sales promotion have emerged. K-beauty brand Medicube took the top spot, comprising 16.4 percent of beauty sales during the event,…
It was a tale of four Nics — and some 200 fellow victors and trailblazers — at the 2025 WWD Beauty Inc Awards ceremony Tuesday night in New York. The event, held at Lavan Midtown following…
The ingestibles have landed. As full-scale supplement routines go mainstream — according to NielsenIQ, supplement sales in the 52 weeks ending Oct. 18 reached $8.9 billion, with units…
The boys are scent wardrobing. So much so that Scentbird, the monthly fragrance subscription platform founded in 2014, has seen its men’s subscriber base grow 33 percent year-over-year,…
For the November issue of Beauty Inc Magazine, WWD asked 10 beauty executives — from brand presidents to marketers to bankers — what they last asked ChatGPT. Here, their responses. 1.…
A new fashion player is gaining its fragrance wings. Champion has inked a fragrance licensing deal with Revlon Consumer Products, marking the sportswear brand’s first foray into the scent…
