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Grazia British

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Beauty

Page 13

Everyone Wants to Smell Like SPF — Again

It’s sunny days indeed for the fragrance category these days. That’s thanks to a slew of new sun care-inspired fragrances hitting the market, from Vacation’s trio of $24 body mists…

Who’s Winning the 2025 Fragrance Game so Far?

Macy’s may be holding on to its longtime position as the top U.S. retailer by share of fragrance sales, but plenty of other shifts are afoot when it comes to who’s winning the category.…