How legacy brands can lead the next consumer revolution
We’re in an age where AI-fueled rapid prototyping and sleek direct-to-consumer startups seem to capture all the attention. But some of the most profound design disruptions didn’t start in…
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Brands
‘Wicked: For Good’ Movie Collaborations From Brands With Fashion, Makeup & More Bewitching Collections: Live Updates
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Brands are tickled pink — and green — ahead of the…
Running Is Delivering Across the Board for Athletic Brands. Why Are Times So Good and How Long Can They Last?
During a year in which athletic brand performance has been uneven, there is one undeniable bright spot: running. Regardless of a company’s overall fortunes, the category is performing…
Missoni May Soon Become Part of the Authentic Brands Portfolio: Sources
Authentic Brands Group is in exclusive negotiations to purchase the Missoni brand, according to sources. If things go according to plan, a deal is expected to be completed by the end of…
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
On TikTok Shop, an ecosystem of fast-growth, Black-owned beauty brands is taking shape. It’s a group that includes emerging brands — for instance, Kayla Rowe’s Her Fantasy Box, which was…
The 10 Most-loved Fragrance Brands on Social Media
The fragrance game’s social media “who’s who” is seeing some shake-ups. Phlur, one of the more affordable — and certainly most prolific — in its category, took the top spot by earned media…
First Brands says it needs US$600 million or ‘it’s game over’
FIRST Brands Group lawyers said the company needs access to its roughly US$600 million of remaining bankruptcy financing to keep the auto-parts firm from shutting down immediately. That…
For the First Time, Saint Laurent Tops Lyst’s Hottest Brands Ranking
LONDON — Despite a 7 percent slip in revenue in the third quarter of 2025, Saint Laurent was able to claim the top spot in the latest Lyst hottest brands ranking for the first time,…
17 exotic cars, US$500,000 private chef: First Brands’ Malaysian-born founder accused of looting US$700 million
Liquidators accuse Patrick James of raising funds with non-existent or doctored invoices At first, the sales invoice said US$179.84. Later, the bill said US$9,271.25 – 50 times more. It…
Yum Brands mulls Pizza Hut sale as Taco Bell drives third-quarter beat
YUM Brands said on Tuesday it was exploring strategic options for its Pizza Hut chain struggling in a highly competitive fast-food industry, and posted upbeat quarterly results on the back…
Hot off the Presses: New ‘From Louis to Vuitton’ Coffee Table Book Provides Comprehensive Look at the Iconic Brand’s History
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. What do you think of when you hear the name Louis…
WWD Honors Gala Celebrates Fashion Icons, Industry Leaders and Trailblazing Brands
There’s no discounting the appeal of a true movie star — and Anne Hathaway certainly fits that bill. The actress was resplendent in a striking fire engine red vintage Valentino gown when…
Vietnam boutique brands expand to Singapore amid rising demand
These labels, which do well among Singaporeans on their home turf, are setting up outlets to hawk trendy, affordable fashion Along the first floor of Suntec City, a splash of lime green…
Luxury brands turn on the charm in China to kindle nascent spending recovery
Brands have flocked to Nanjing Deji Plaza, the country’s top-performing mall in 2024 with sales of 24.5 billion yuan As Chinese shoppers dip toes back in the luxury pool, brands are…
Luxury Brands Gravitate to Sydney’s New Look Chatswood Chase
SYDNEY — Luxury is getting some northern exposure in Sydney. On Thursday Vicinity Centres unveiled phase two of its redevelopment of the 42-year-old Chatswood Chase shopping center at 345…
Ugg Season Is Here, But Some Market Watchers Are Concerned About the Brand’s DTC Slowdown
After several years of upward momentum, some analysts are growing concerned about Ugg and Hoka parent company Deckers Brands after its latest earnings report on Thursday. One of those…
Kering beats third-quarter forecasts as smaller brands cushion Gucci decline
Kering’s overall group sales fell less than analysts expected in the third quarter thanks to the performance of its smaller brands and some encouraging signs at ailing flagship brand…
Bank of England’s Bailey warns First Brands, Tricolor collapses may herald worse to come
The recent collapses of US car parts maker First Brands and auto dealership Tricolor may be a warning of much bigger financial problems to come and the Bank of England plans a more…
Adobe just built an industrial-grade AI weapon for the world’s biggest brands
Hannah Elsakr says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its…
Shoes for a Cure Makes a Splash in Miami as Top Brands Unite to Raise Money for Breast Cancer Research
Shoes for a Cure is making a splash in Miami Design District this weekend to raise money for breast cancer research. More than 20 brands, including Tom Ford, Valentino and Ferragamo, are…
How Global Brands Are Betting More on This Year’s Festive Season in India
As India’s festive season hits full swing from October through the end of the year, with Diwali as its luminous high point, global luxury and beauty brands are matching the consumer mood…
Chinese milk tea brands are offering a playbook for South-east Asia’s next consumer wave
FOR years now, many have wondered whether Luckin Coffee would topple Starbucks as the world’s coffee chain of choice. Luckin has surpassed Starbucks in both revenue and store count in…
Are Shoe Prices Really Rising? One Analyst Found Brands Are Still Absorbing Most of the Costs
U.S. President Donald Trump’s tariff increases instilled anxiety over shoe price hikes, at least for the better part of 2025, but it might be 2026 when most of those concerns come to…
From outdated to unstoppable: The rise of mainland brands in Hong Kong
Unlike flashy newcomers such as Laopu Gold, brands from the city have appeared traditional and rigid, with dated reputes in recent years LAST month, Chinese mobile phone brand Honor opened…