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Brands

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Why brands are playing a bizarre game of matchmaking

Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they’re getting stranger—and more viral. Soda-and-cookie mash-ups, beer-infused soups, and…

AliExpress tries to draw brands on Amazon: sources

Alibaba Group Holding is trying to attract established brand names on Amazon.com to its global e-commerce site AliExpress, stepping up efforts to expand its footprint on the Seattle-based…