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Brands

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Brands Retool Qixi Strategy Amid China Slowdown

With no signs of immediate recovery — despite a recent stock market rally — luxury and fashion brands have continued to hold back on localized campaigns in China. That meant this year’s…

The 2025 Most Powerful Beauty Brands

WWD Beauty Inc took a variety of sources into account to compile the 2025 Power Brands list, including our own reporting. For the 2025 iteration of this franchise, we also asked featured…

Why brands need to court AI agents

In the next 24 months, your most valuable customer may never visit your site, click your ad, or read your email. Imagine this scenario: You have a lake holiday coming up in two weeks.…