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Consumer Behavior

Legal Questions Surface Over Walmart’s Hoka Dupe

Dupe culture’s the trend, and there may not be much that brands can do about it. The latest example is a pair of Avia shoes that sold out on Walmart. Some shoppers say the style is a Hoka…

Companies Are Raising Prices as Tariffs Hit

More companies are starting to warn that they will have to pass on higher costs to American consumers, raising prices for products like strollers, mattresses, power tools and cast-iron…