Louis Vuitton Unveils 2026 Formula 1 Season Trophy Trunk
Louis Vuitton is kicking off the second year of its official multiyear partnership with Formula 1 through its signature Victory Travels in Louis Vuitton, introducing bespoke trophy trunks…
Tag
Formula 1
Anthropic’s Claude AI Strikes F1 Partnership With Atlassian Williams
Even AI companies see the value in sports alliances. Anthropic, the company behind the AI interface known as Claude, has struck a multi-year partnership deal with the Atlassian Williams F1…
EXCLUSIVE: Louis Vuitton Becomes Title Partner of Formula 1 Monaco Grand Prix
PARIS — Louis Vuitton is deepening its ties with the Monaco Grand Prix by becoming title partner of the Formula 1 race next year. The French luxury brand has designed the trophy travel…
F1 Abu Dhabi Grand Prix 2025 Livestream: How To Watch Online Free
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The Etihad Airways Abu Dhabi Grand Prix 2025 —…
PacSun Inks Deal to Open Stores in Middle East
PacSun is bringing its California aesthetic to the Middle East. The Anaheim, Calif.-based retailer, which operates around 350 stores across the U.S., has signed a deal with Majid Al…
At the Vegas Formula 1 Grand Prix, Moët, LVMH and Beyoncé Steal the Spotlight
Moët & Chandon is back in Formula 1, reclaiming its place in the sport’s most recognizable ritual. In keeping with tradition, at the Las Vegas Grand Prix on Saturday night, race winner Max…
Beyoncé Styles Wild Curls at Formula 1 Grand Prix of Las Vegas
Beyoncé Knowles-Carter’s hair went wild at the Formula 1 Las Vegas Grand Prix on Saturday, where she joined her husband, Jay-Z, and driver Lewis Hamilton for a lap around the Strip…
EXCLUSIVE: Disney and Formula 1 Team Up for Las Vegas Capsule Collection
Disney Consumer Products and Formula 1 are merging the worlds of speed and storytelling with a capsule collection inspired by the Las Vegas Grand Prix — held Nov. 22. The partnership began…
‘Chicken Shop Date’ Host Amelia Dimoldenberg Sets New YouTube Series ‘Passenger Princess’ With Formula 1 (EXCLUSIVE)
After celebrating 10 years of her popular celebrity interview show “Chicken Shop Date,” Amelia Dimoldenberg is getting behind the wheel for a new series with Formula 1 titled “Passenger…
Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership
Adidas has revealed its Formula 1 apparel team partnership with the Revolut Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official…
EXCLUSIVE: Constance Jablonski’s French Bloom Signs 10-year Formula 1 Deal
PARIS — If celebratory sprays of Champagne have been par for the course in Formula 1 since the 1950s, those raising a glass throughout racing weekends now also have an alcohol-free option…
F1 Dutch Grand Prix 2025 Livestream: How to Watch the Netherlands Motorsports Race Online for Free
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Formula 1 fandom has reached a fever pitch over the…
Jannik Sinner Named Global Brand Ambassador for Explora Journey
On Friday evening at the private members club The Core: Club in New York, world ranking number one Italian tennis player Jannik Sinner was revealed as the global brand ambassador of…
Charles Leclerc Unveils Sidequest, a New Creative Studio Bridging Sports and Culture
Charles Leclerc is embarking on yet another side quest — the launch of his own creative studio. Aptly named Sidequest as a nod to his outside Formula 1 ventures, the creative studio is…
Anya Taylor-Joy Blends the White Shoe and Mary Jane Trends With Sam Edelman Flats at Hungarian Grand Prix
Leaning into the ongoing white shoe trend, Anya Taylor-Joy wore a pair of dainty, white ballet flats at Formula 1‘s Hungarian Grand Prix in Budapest on Saturday. The actress put on a pair…
Cherry Beagles Is Empowering Women in Sports With the 400 Club
In recent years there’s been an exponential growth and appetite for women interested in watching and participating in sports across the spectrum — whether in Formula 1, soccer or WNBA and…
SharkNinja’s Neil Shah Talks New ‘F1’ Movie Sponsorship and APXGP Collaboration
With the 75th anniversary of Formula 1 and the newly released “F1” movie, everyone wants a piece of the action. A 2024 Nielsen Sport report found that brand partnerships of Formula 1 teams…
‘F1’ Star Damson Idris Is Ready for Takeoff
Damson Idris is riding high — and low — all at great speed. The multitalented star of “F1” can drive a race car, and even ride a panther, his mode of transport in the upcoming fantasy…
Streaming F1 Races Has Never Been Easier Thanks to Hulu’s Live TV Bundle
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. We’re halfway through a thrilling Formula 1 season…
Tag Heuer Revs Up Glamour and Ambitions for First Turn as Monaco F1 Title Sponsor
If you want to invoke the glamour of motorsports, all it takes is three words: Monaco Formula 1. “The name comes out, the magic happens,” said Tag Heuer chief executive Antoine Pin on the…
Princess Charlene Sees Red in Manolo Blahnik Pumps for F1 Monaco 2025
Royalty was on the scene at the Formula 1 Grand Prix in Monaco on Sunday. Charlene, Princess of Monaco attended the events dressed in an all-red look. Charlene wore a custom red Louis…
Jeff Bezos Slips on Clae Sneakers, Lauren Sanchez Goes Sheer at F1 Monaco
Jeff Bezos and his fiance Lauren Sanchez are down in Monte Carlo for the Formula 1 Grand Prix in Monacco this weekend. The couple was spotted hand-in-hand on Sunday headed to watch the…
Lewis Hamilton Soars in Height-Boosting CK Shoes at Monaco Grand Prix
Lewis Hamilton kept up his high fashion looks on the Paddock on Sunday. The racer is in Monte-Carlo to compete in the Formula 1 Grand Prix of Monaco at Circuit de Monaco. For one of his…
Inside Princess Charlene’s Iconic Monaco Grand Prix Style Moments
Princess Charlene of Monaco has been a mainstay at the Formula 1 Monaco Grand Prix for several years. The 2025 edition of the event kicks off on Sunday and will feature some of the most…