Lego’s more-is-more strategy is working
Lego is bigger than ever, and it has adults (and IP) to thank. The Lego Group says it released 314 Lego sets in the first six months of 2025—a company record—and announced record revenue…
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Legos
Nike and Lego’s Collaboration on This Classic Sneaker Comes With Customizable Shoelaces
When the debut collaboration between Lego and Nike was revealed in May, a singular look at the project’s Dunk Low collaboration was included and now, a detailed look at the sneaker is…
Lego’s first book nook is an addictively interactive diorama
Lego just announced its first book nook: Sherlock Holmes’ Baker Street. I was guessing this was coming sooner than later, with Lego’s ever-increasing focus on the adult market and the…