Nike just flipped its logo for LeBron’s son, Bronny James
Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a…
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Logo
Trump designed a logo for ‘peace.’ It leaves out half the world
On January 22, President Donald Trump unveiled the logo for the Board of Peace, an international coalition his administration is forming to oversee the reconstruction of war-torn Gaza and…
Can you figure out the hidden meaning of this Frank Lloyd Wright logo?
Nearly 500 buildings designed by Wright were built during his lifetime, but almost 15% of those have been demolished or lost through neglect, according to the Frank Lloyd Wright Building…
Cracker Barrel reveals revenue forecast after 2025’s logo debacle
Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp…
Apple TV made its colorful new logo in a delightfully old-school way
To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a…
How Sun Day turned its logo into a protest sign
Earth Day is getting a sequel—and it comes with an unusually engaging logo. Founded by environmentalist Bill McKibben and Earth Day founder Denis Hayes, Sun Day is a global day of action…
Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August. Julie Masino,…
Ford Motor Company announces rebrand, new logo for its motorsports program
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of…
Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage…
Cracker Barrel sticks to old logo after social media backlash
Cracker Barrel said on Tuesday that it will stick with its decades-old logo, scrapping plans for a new one following social media backlash, including from US President Donald Trump. “We…
You Knew It Was Coming: Trump Has Thoughts on Cracker Barrel Logo
The order continues: “Each law enforcement agency that is a member of the D.C. Safe and Beautiful Task Force, as well as other relevant components of the Department of Justice as the…
Nike Officially Announces Caitlin Clark Will Get a Signature Sneaker, Reveals Her Personal Logo
Nike has officially confirmed what has long been assumed: Caitlin Clark is a signature athlete, and her debut sneaker will release in 2026. Along with the announcement, Nike has revealed…
For his rematch with Zohran Mamdani, Andrew Cuomo got a brand-new logo
New York City mayoral candidate Andrew Cuomo recently unveiled a new campaign logo at a press conference that was designed like his pandemic-era briefings when he was New York governor,…
How Kroger designed its catchy new sonic logo
What does Kroger’s brand sound like? Until recently, no one knew. And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and…
This simple shape turned the Coca-Cola logo into a timeless icon
Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the…
Bentley modernized its logo without pulling a Jaguar
Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical…
Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s…
YouTube picked a new shade of red for its logo because the old red was too red
You may have noticed that the Google-owned video-sharing site’s infamous red play logo is now rendered in a softer, more pinkish hue. That’s because user research revealed that the…