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Devin Booker‘s ongoing partnership with Nike hits the road in a new campaign and collaboration that merges one of the Phoenix Suns’ basketball star‘s passions. Booker fronts the new Nike x…
As its name suggests, Mschf can be an exclamatory mishmash of art, consumer goods, projects and other undefinable intangibles. Now several years after the Brooklyn-based collective…
PARIS — It took Yoon Ahn and Verbal several years to put together their first book on Ambush, but as far as the duo are concerned, the 288-page tome is only the start of a new chapter they…
Nike is looking to Kim Kardashian to help it right its ship — and Wall Street appears to approve. On Tuesday, the Oregon-based sports giant revealed that it was partnering with Skims, the…
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Michael Jordan is an icon. Not just on the…
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this…
Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad…
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in…
A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and…
NIKE’S results beat modest estimates on Thursday (Dec 19) and its shares jumped briefly, but the company soon dashed investor hopes and sent shares lower when a top executive predicted…
FOOT Locker executives said on Wednesday (Dec 4) that they are working closely with Nike to emphasise its newer styles, including Vomero and Air DT Max shoe models, amid “softness” in…
NIKE is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer. “Today, we are announcing the…
Other labels such as Adidas, On and Hoka are helping the company outperform the market, chief executive says BRITISH sportswear retailer JD Sports Fashion is confident it will meet annual…
