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Paris Fashion Week

Page 5

Namesake Spring 2026: Making a Splash

Namesake’s Steve Hsieh set out to make a splash this season. He sat guests on inflatable swimming rings inside a schoolyard (imagine the disappointment upon discovering it was a playground…

M/SA Spring 2026: Pure Joy

After a decade-long absence from the official Paris Fashion Week calendar, designer Sakina M’Sa returned with “The Pure,” a collection that marked the launch of hew new M/SA (Makers of…

Jacquemus Spring 2026: Thank God I’m a Country Boy

You can take the boy out of the country, but…. Simon Porte Jacquemus hasn’t bleached his past as some designers do, proud of his pastoral roots in Provence — one side of the family farming…

Undercover Men’s Spring 2026: Teddy Boy

How does a teddy bear dress? Or a Jellycat or a Labubu? This season, the stuffed toys are going with Jun Watanabe of Undercover, whose off-kilter collection was inspired by the stitching…

Tatras Spring 2026: Setting Down Roots in Paris

Over the past year, 18-year-old luxury outerwear brand Tatras has been quietly setting down roots on the Paris circuit with quiet off-schedule presentations. For its third outing and the…

Bluemarble Men’s Spring 2026: Town and Country

Bluemarble’s Anthony Alvarez continued to walk a more down-to-earth path for spring, all the better to highlight his craft. Inspired by mountain paths in the South of France and the great…

Ami Paris Spring 2026: A Reality Show

Many French brands nuzzle up to grand Parisian monuments, staging shows in the shadow of the Eiffel Tower, under the soaring cupola of the Grand Palais, or smack dang at the Louvre.…

Attending Louis Vuitton With Mason Thames

Fresh off the box office success of his new movie “How to Train Your Dragon,” 17 year-old actor Mason Thames marked the occasion with a couple of firsts. “This is my first time in Paris,”…

Auralee Spring 2026: Breezing Into Warmer Days

What to wear when the changing spring weather can turn from blustery to balmy, and back, in the space of a few hours? Ryota Iwai turned that uncertainty into a positive for his coed…

Études Returns to the Runway as a Design Duo

PARIS — After over a decade of collaboration as a trio, Études Studio has entered a new era. The brand announced in April that José Lamali would step away from the group, and the house…