Blackpink’s Rosé Stops by Shanghai Before VMAs for Puma
Blackpink‘s Rosé stopped by Shanghai for Puma on Saturday, right before going on stage at the MTV VMAs to take home the Song of the Year award for “APT,” her viral hit in collaboration…
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Puma
Pinault family is exploring options for Puma, including a sale
The Pinault family has reached out to potential buyers of Puma after the German sports brand lost about half of its market value in the past year, according to sources familiar with the…
Puma Shares Soar on News That Pinault Family’s Artémis Could Sell Stake
Shares of Puma SE soared nearly 15 percent by end of day trading on Monday after a new report speculated that Artémis, the Pinault family’s holding company, could potentially sell its…
Fenty x Puma Just Dropped Its Viral Cat Cleat Jelly Sandal in a New, Football-Inspired Collection
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Fenty x Puma’s New Collection You Can Buy Now View more…
LaMelo Ball’s Fifth Puma Sneaker May Be His Wildest Yet
LaMelo Ball‘s signature series from Puma will continue in August with its fifth iteration, and there will be no dialing it down on the count of age. The Puma MB.05 World Tour will launch…
Puma Has New Blind-Box ‘Fantastic Four’ Sneakers — but No One Has Seen Them Yet
With the Labubu frenzy reaching peak hype, the blind box collectible concept is resurfacing in sneakers with upcoming releases like Nike’s “Panda” Dunk pack. Also getting in on the…
KidSuper to Open Rooftop Soccer Field in Brooklyn
Colm Dillane may have worked for LVMH, shown his KidSuper line to rave reviews in Paris and even created his own Ken doll. But having his own soccer field trumps everything. Dillane grew…
Here’s Every WNBA Player Who’s Ever Had — or Will Soon Have — a Signature Sneaker: Dawn Staley, Sabrina Ionescu, A’ja Wilson + More
The WNBA‘s 2025 season has just begun and it’s already gearing up to be one of the most electric seasons in the history of the league. As the women’s game continues to grow, its signature…
Adidas, Puma eye running shoe revival as tariff threats loom
Running could turn around the fortunes of Puma and Adidas as they look to make up ground lost to new upstarts before US tariffs start to bite. The German sneaker makers are renewing their…
Balenciaga’s Destroyed Shoe Evolution: How Demna Made Distressed Sneakers a Luxury Item
In 2022, Balenciaga’s “destroyed” Paris sneaker sparked online outrage. Priced at $1,850, the high-top canvas shoes appeared trashed, shredded, faded and grimy beyond repair. But the…
JJJJound Gives the Puma Mostro a Quiet Luxury Look in Suede
JJJJound linked up with Puma back in 2022 for two different capsules featuring the Suede, and the two collaborators are now reuniting for the first time in three years for one of the…
A$AP Rocky Debuted New Puma Sneaker Collaborations in Paris With Support From Rihanna
A$AP Rocky returned to the Paris Fashion Week runway on Friday at L’Eglise Protestante Unie de l’Etoile for his second AWGE show. Accompanied by a pregnant Rihanna and their son, Riot,…
EXCLUSIVE: Nahmias Gives First Look at New Puma Collab
California-based designer Doni Nahmias is taking his love for sneakers to the next step. This week during Paris Men’s Fashion Week, Nahmias previewed his new collaboration with Puma.…
Balenciaga and Puma Launch Their Collection, Including a Ballerina Sneaker and a Reimagined ‘Destroyed’ Speedcat
Balenciaga and Puma launched their collaboration on Monday. The collection was originally unveiled as part of the brand’s winter 2025 collection and aims to blend sportswear and fashion,…
'It Might Not Kill You, But…' The Flat Sneaker Trend's Danger to Feet
Barefoot-style shoes have both their pros and their cons. They can work muscles in your foot that are neglected by other types of footwear, but they also do very little to protect your…
Puma Sales Flat in Q1 as Operating Profit Tumbles
A challenging macro environment is taking its toll on Puma, where sales were flat in the first quarter and profits tumbled in the double-digits. Sales rose 0.1 percent to 2.07 billion…
Fashion’s Formula 1 Frenzy at the 2025 Miami Grand Prix Weekend
As is now customary, the winner of the sixth leg of the 2025 championship will receive the trophy in a bespoke Louis Vuitton trunk. The trunk is covered in the French brand’s famous…
Puma curbs flow of sneakers from China to US as tariffs kick in
PUMA is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up. The German sportswear brand is sourcing only about 10 per cent of its US shoe…