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ICE’s New-Age Propaganda

For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka. Late last year, the White House’s social-media team lauded ICE’s torrential deportation efforts…

Pinterest Users Are Tired of All the AI Slop

For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September, Jones spotted a creamy chicken and broccoli slow-cooker recipe, sprinkled with…

The Extremely Online Bona Fides of “I Love L.A.”

In Sunday’s season finale of “I Love L.A.,” Los Angeles is blamed for getting between the show’s protagonist, Maia (Rachel Sennott), and her live-in boyfriend, Dylan (Josh Hutcherson).…

The Role of Doctors Is Changing Forever

Historically, medicine’s power rested on a specific kind of cultural authority—the ability to determine not only what diseases exist, who has them, and what to do about it, but also what…

Now Watch Me Read

Performing personhood has perhaps never been as panoptical, and top of mind, as it is today. Social-media platforms prioritize the fastidious maintenance and monitoring of online personas,…

TikTok Shop Is Now the Size of eBay

Despite the never-ending drama over whether to ban the app, President Donald Trump’s volatile tariff regime, and executive shake-ups, TikTok’s ecommerce division is still seeing massive…

It’s Cool to Have No Followers Now

There are many ways to be big on social media, but they are not created equal. Maybe an account belongs to a popular brand or to a famous person, whose online following is preordained, no…

AI Models Get Brain Rot, Too

AI models may be a bit like humans, after all. A new study from the University of Texas at Austin, Texas A&M, and Purdue University shows that large language models fed a diet of popular…

This Open Source Robot Brain Thinks in 3D

European roboticists today released a powerful open-source artificial intelligence model that acts as a brain for industrial robots—helping them grasp and manipulate things with new…

Unlocking Amazon’s Power for Beauty Brand Growth

What brands do off Amazon is equally as important as what they do on Amazon — “even if you’re off Amazon, you’re on Amazon.” That was the word from Christopher Skinner, cofounder and chief…