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What Are Beauty Consumers Actually Asking ChatGPT?

The “ChatGPT” effect is rising fast in beauty. A new report from Spate shows that while Google still dominates the search engine market, ChatGPT now makes up around 7 percent of total…

YouTube Thinks AI Is Its Next Big Bang

Google figured out early on that video would be a great addition to its search business, so in 2005 it launched Google Video. Focused on making deals with the entertainment industry for…

Social Media Is Navigating Its Sectarian Phase

On September 1st, the author and statistician Nate Silver wrote a post on X diagnosing a new condition: “Blueskyism,” so named for the decentralized social network that has emerged as a…

Is Ghosting Inevitable?

Any new technology created for the purpose of human connection also creates an opportunity for novel forms of missed connection: the envelope returned to sender, the unanswered phone call,…

Scientists Are Flocking to Bluesky

Per Shiffman and Wester, an “overwhelming majority” of respondents said that Bluesky has a “vibrant and healthy online science community,” while Twitter no longer does. And many Bluesky…

How to Survive Your Song Going Viral on TikTok

If you’ve heard the 2019 hit song “Tek It,” by the New York City-based band Cafuné, there’s a good chance it’s not the version that the group originally created. A clip on YouTube with…

Inside the Burgeoning Business of Twitch

It’s time for the streamers. If the 2010s marked the onset of the influencer era, the 2020s are poised to become similarly synonymous with the rise of streamers, who are beginning to make…

The Revenge of Millennial Cringe

In the summer of 2009, a shambolic Los Angeles band called Edward Sharpe and the Magnetic Zeros released a single titled “Home.” A romantic duet between the group’s founder and lead…

The One Race That Eric Adams Is Winning

By all appearances, the New York City mayoral race has narrowed to two viable contenders: Zohran Mamdani, a thirty-three-year-old democratic socialist, and the disgraced former governor…

The Banal Provocation of Sydney Sweeney’s Jeans

Two American blondes have recently hawked denim. Beyoncé, an ambassador for Levi’s, dressed in outlaw drag, arrives at a semi-deserted laundromat. She slinks out of her 501s, revealing her…