The Royal Family’s Favorite Interiors Brand Just Brought Its Famous Florals to E.L.V Denim

For more than a century, Royal Warrant holder Sanderson Design Group has been supplying its signature botanical-printed wallpapers and fabrics to British royal residences, including Buckingham Palace, Windsor Castle, and Sandringham. Now, the heritage interiors house is taking its famous florals into the fashion space, with a new collection with British jeans brand E.L.V. Denim.

Available to shop today, the limited-edition capsule consists of a range of pieces featuring patterned textiles originally designed by Sanderson and inspired by its extensive archives. Highlights include several E.L.V. Denim favorites—like the wide-leg Freya and Indre, as well as the straight Audrey’s—accented with surplus botanical fabrics from Sanderson. Other denim callouts include a jean jacket and sleeveless button down. In keeping with both brands’ sustainable ethos, each pair was made in London using 100 percent upcycled post-consumer waste denim.

Courtesy of E.L.V. DENIM

The new collection uses Sanderson fabric offcuts.

Courtesy of E.L.V. DENIM

Denim aside, E.L.V. and Sanderson also teamed up together to create patchwork jackets and two tops for the line.

“This collection is the first of its kind,” Anna Foster, Founder and Creative Director of E.L.V. Denim, shared in a statement. “No one has worked with Sanderson Design Group in this way: taking pieces that are considered unusable and reworking them into something new. The Sanderson customer, like ours, is discerning; they want distinctive and quality made fabrics and designs. They’re associated with luxury – and so are we. For me, this is a perfect partnership.”

Lisa Montague, CEO of Sanderson Design Group, added, “Working with Anna Foster and her team has been a joy, as our brands share a deep commitment to homegrown craft, responsible manufacturing, and meaningful initiatives. We were delighted to donate fabric offcuts from past collections, breathing new life into beautiful designs and supporting E.L.V. Denim.”

Sophie Dweck is the Shopping Editor for Town & Country, where she covers all things fashion, beauty and lifestyle, shares her expertise on the most worthwhile luxury products, tests and writes in-depth reviews on the very best essentials worth investing in, as well breaking news about the latest launches, and of course, reports on the biggest sales and deals to shop no matter the day. Some of her favorite items to date are Gwyneth Paltrow's ski trial cardigan, the Hotel Chocolat Velvetiser, and ZIIP’s microcurrent device. When Sophie isn't testing state-of-the art beauty tech or breaking down TikTok aesthetics, she loves indulging in BonBon sweets (Sorbisars, for the win!) and finding the next trend before it goes viral.

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