This New 'Kpop Demon Hunters' Merch Drop Includes Uno, American Girl Dolls and Furby Toys Inspired by Hunter/x

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The first dual collection between fierce toy rivals Hasbro and Mattel is officially here.

The two toy giants unveiled their first-ever product lines inspired by “KPop Demon Hunters” at the Nuremberg Toy Fair (Spielwarenmesse), offering fans an early look at a wide-ranging slate of dolls, action figures, role-play items and games set to roll out in 2026. The debut marks a major merchandising push for the film, which has quickly grown into a global fandom driver for Netflix and Sony Pictures Animation.

Mattel’s lineup includes an American Girl “KPop Demon Hunters” collection, now available for pre-order, featuring individual dolls of Huntr/x styled after the trio’s on-screen looks. The broader assortment includes fashion dolls based on the characters’ opening performance outfits and their “Golden” looks, singing dolls, poseable action figures, collectible dolls and keychains, with additional appearances from the Saja Boys and other fan-favorite moments. Mattel is also extending the property into family-friendly play patterns with themed editions of Uno, Polly Pocket collectibles and Little People Collector sets.

Hasbro’s offering includes NERF role-play gear modeled after Huntr/x weapons, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword with a pearlescent foam blade and Mira’s Curved Moon Sword, designed to echo each character’s personality and fighting style. Meanwhile, electronic Huntr/x and Saja Boys light sticks glow and IR-sync for shared, concert-style experiences. The collection also folds in Hasbro staples, including Furby, with two “KPop Demon Hunters” Furblets — Derpy Tiger and demon Jinu — featuring more than 45 interactive sounds, themed accessories and keychain clips, as well as “Monopoly: KPop Demon Hunters Edition.”

Last year, Netflix announced that Mattel and Hasbro, which are fierce rivals were named global “co-master” toy licensee for “KPop Demon Hunters.” Such a dual co-master toy license structure for one property or franchise is believed to be unprecedented in the industry — and reflects the strong demand Netflix expects for “KPop Demon Hunters” merch.