Y-3 Returns to NYC With New SoHo Store

Y-3 – Adidas‘ long-running high fashion collaboration with designer Yohji Yamamoto – celebrated the opening of its new store in NYC on Thursday night.

Located at 25 Howard Street in the SoHo neighborhood of Manhattan, the 2,000-square-foot store features the brand’s sports-meets-fashion apparel, footwear and accessories line.

True to the spirit of both the Three Stripes and Yamamoto, the new permanent home for the brand is imbued with Y-3’s signature aesthetic – a minimalist visual language punctuated by metal, steel and wood elements – and aims to continue to unite fashion, sport and culture all in one space.

Along with the store’s opening celebration, Y-3 also feted its new tennis collection, which launched earlier this week in tandem with the start of the US Open in New York.

The 18-piece range for men and women adopts the thematic motifs of Y-3’s fall/winter 2025 creative direction, including artworks inspired by the Japanese ink techniques of Suibokuga, which emulate fossilized amber.

Equipped with Adidas’ ClimaCool advanced material technology, the fabrics wick and disperse sweat faster to support cool, dry and distraction free movement on court, while subtle details, such as hidden front zippers for enhanced comfort, inner panties within skirt linings for tennis ball storage and integrated inner bras for additional support, further drive performance.

Hero pieces from the range include the Y-3 Wow Dress for women and the Y-3 Tennis FreeLift T-Shirt Pro for men – boasting splashes of the ink-style print wrapped around the corners of the garments, with the Y-3 logo emblazoned across the left chest.

The footwear selection, meanwhile, features Y-3’s disruptive take on Adidas’ Tennis silhouettes including the Defiant Speed 2, the Avacourt 2, the Adizero Ubersonic 5, the Barricade 13, and the Adizero Cybersonic 2 sneaker models.

A new campaign was also launched alongside the new tennis range. Shot by Michael Hauptman, the collection is brought to life through a series of images featuring Adidas Tennis athletes including Jessica Pegula, Iva Jovic, Sascha Zverev, Stefanos Tsitsipas and Jakub Menšík.