Beyoncé and Ulta Beauty Bring ‘Cowboy Carter’ Experience to Stores and Create Tour-inspired Beauty Looks

Ulta Beauty will collaborate with Beyoncé Knowles-Carter’s upcoming “Cowboy Carter” tour for a series of beauty looks inspired by cities where the venerated Grammy Award-winning artist is slated to perform. The collaboration will also spotlight local influencers and feature a limited-edition retail launch of Knowles-Carter’s fragrance Cé Lumière.

“Ulta Beauty sits at the intersection of beauty, culture and self-expression — and this summer, there’s no bigger cultural force than Knowles-Carter’s ‘Cowboy Carter’ tour,” Ulta Beauty chief marketing officer Kelly Mahoney said in a statement.

“From makeup and skin care to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the ‘Cowboy Carter’ tour experience comes to life.”

The “Cowboy Carter” tour kicks off in Los Angeles on Monday, with Ulta Beauty’s collaboration starting the same day and continuing through the tour’s conclusion on July 11. The collaboration will be brought to life in Ulta Beauty stores, online and across social media.

Cities featured in the Ulta Beauty “Cowboy Carter” tour-inspired special beauty looks will include Los Angeles; Chicago; East Rutherford, N.J.; Houston; Washington, D.C.; Atlanta, and Las Vegas.

The Knowles-Carter’s fragrance Cé Lumière will be sold at select Ulta Beauty stores and on the cosmetic retailer’s official website, marking its first availability beyond Knowles-Carter’s official website. Limited quantities will be available.

Along with Ulta Beauty, Knowles-Carter’s hair care line Cécred will be the official beauty brand of the “Cowboy Carter” tour. On Tuesday, the hair care brand announced the Cécred Roadshow, a nationwide mobile pop-up tour that will follow the singer and artist across the country during the tour.