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Can the Tesla brand be saved?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elon Musk’s biggest headache is no secret: It’s Elon Musk. Long a controversial figure,…

This spa’s water is heated by bitcoin mining

“I thought, ‘That’s interesting—we need heat,’” Goodman says of Bathhouse. Mining facilities typically use fans or water to cool their computers. And pools of water, of course, are a…

The Powerful Films of the L.A. Rebellion

In the nineteen-seventies, U.C.L.A.’s Ethno-Communications program, founded to increase minority enrollment, attracted a critical mass of young Black filmmakers. They quickly began to make…