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Brand

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The new brand growth engine for the AI era

Of all the things we’ve used ChatGPT for in 2025, one of the most specific was: “What should we drink on a Dalston dive bar expedition on a Thursday night with cooler, younger clients, to…

The rise of the CEO brand

When PayPal recently posted a job opening for head of CEO content, it signaled more than a new hire. It marked a shift in how companies are thinking about leadership visibility. The role,…

EXCLUSIVE: Dior Names Mia Goth Brand Ambassador

GOTH GIRL: As it gears up for Jonathan Anderson’s womenswear debut on Oct. 1, Dior has named its third new female brand ambassador this month: Mia Goth. In a statement shared exclusively…

Brand Assembly Buzzes With Retailers and Activity

Brand Assembly, which featured emerging and established contemporary brands, was buzzing with activity during its three-day run, which ended Monday. Hillary France, founder and chief…

EXCLUSIVE: James Pecis’ Clean Hair Care Brand Grows

PARIS — Celebrity hairstylist James Pecis’ clean hair care brand Blu & Green is expanding, with the launch of Daily Shampoo and Conditioner Concentrates. He and his wife Kimberley Norcott…

5 questions to ask before a brand refresh

We just completed a brand refresh and I keep getting asked the same question: “How do you know when it’s time?” The answer isn’t as straightforward as you might think. Brand refreshes…