EXCLUSIVE: Dior Names Greta Lee as Brand Ambassador
FOLLOW THE RED CARPET: Dior has named Greta Lee brand ambassador, as Jonathan Anderson stacks his front row ahead of his womenswear debut on Oct. 1 during Paris Fashion Week. Lee teased…
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Pamela Anderson Just Debuted It-Girl Brand Nomasei’s First-Ever Stiletto — Shop It Now for French-Inspired Fall Style
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Shop Pamela Anderson’s Fall-Ready Nomasei Pump & More…
Why the next great sports movie might be created by a brand
We’ve had branded entertainment since Proctor and Gamble invented soap operas back in the 1930s. But as media fragmentation has gone into hyperdrive over the past two decades, brands have…
Jordan Brand Is Celebrating Day of the Dead With a Cotton Candy-colored Air Jordan 1
Diá de los Muertos, or Day of the Dead, has become a fixture among Jordan Brand‘s annual slate of holiday-themed releases. A new Air Jordan 3 inspired by luchador masks has been known…
EXCLUSIVE: Ciara Fronts Supplement Brand Thorne’s Latest Campaign Highlighting the Benefits of Creatine
Ciara is all in on creatine. The star, who recently released her eighth album “CiCi,” is fronting supplement brand Thorne’s latest campaign highlighting creatine, an amino acid that…
John Varvatos Brand to Mine SoHo Roots With New Store, Collection
The John Varvatos brand is getting a boost for its 25th anniversary. The company, now owned by the private equity firm Lion/Hendrix Cayman Ltd., is returning to SoHo where it opened its…
Dries Criel’s Antwerp Showroom Has Space to Grow His Brand — and His Collection of Finds
For jeweler Dries Criel, his approach to his clientele has always been one of proximity and intimacy, often bringing his designs straight to their hands and homes. He is now returning…
Sorel Taps Cult British Brand Aries to Update Its New Callsign Horizon Sneaker
Sorel is kicking off fall by teaming up with London-based luxury streetwear brand Aries. The centerpiece of the new collaboration is the Sorel x Aries Callsign Horizon sneaker, a…
Why LeBron James is hosting a new show for the employment brand Indeed
No one has ever called LeBron James underrated. But the NBA star wasn’t always on top, particularly outside of basketball. He’s been questioned and critiqued for his pursuits in…
American Eagle Credits Controversial Sydney Sweeney ‘Great Jeans’ Campaign With Boosting Sales and Brand Awareness
Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and…
Michael Kors Taps JC-T as Global Brand Ambassador for Fall 2025
JC-T, the Chinese actor, singer and dancer, has been named the newest global ambassador at Michael Kors. Previously the brand’s Asia-Pacific brand ambassador, JC-T will appear in the…
A Colorado Based Brand Makes Highly Rated Recovery Tools — and It's Putting Forth Shoes as Another
Tools in a runner’s recovery arsenal may include a foam roller, compression boots or a massage gun. Roll Recovery — a Boulder, Colo.-based company that makes those very items, as well as…
BBBY is back: Bed Bath & Beyond stock ticker returns today as new owner aims to revive the brand
Today, Bed Bath & Beyond will be trading on the New York Stock Exchange under its former ticker symbol BBBY. But no, you haven’t missed the home goods retailer’s initial public offering.…
EXCLUSIVE: Zhang Ruonan Is Givenchy’s New Brand Ambassador in China
ALL IN THE FAMILY: Givenchy has appointed Zhang Ruonan its brand ambassador in China, effective immediately. The prominent actress teased her fashion partnership by attending Sarah…
Parisian Cashmere Brand Kujten to Open First U.S. Store on Sept. 9
Kujten, a Paris-based luxury cashmere brand, will open its first U.S. flagship on Madison Avenue this fall. The company, founded by Carole Benaroya and Stéphanie Eriksson, has inked a deal…
Pomellato to Stage First Solo Exhibition of Helmut Newton’s 1980s Brand Campaigns
MILAN — Pomellato is gearing up to stage its first solo exhibition of Helmut Newton’s images lensed for the Milan-based jewelry brand. “Pomellato, Helmut Newton & the ’80s” will be held in…
Tod’s Appoints Actress Hyorin Bang as Brand Ambassador in South Korea
NEW ENTRY: The actress Hyorin Bang has been named a Tod’s brand ambassador to represent the label in South Korea. In this new role, the talent will attend Tod’s fashion show on Sept. 26in…
Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage…
Fanatics Creates Advertising Division, New Sports Networks for Brand Messaging
Fanatics continues to expand its reach. The digital sports platform, which has expanded into trading cards, events and betting, has now launched Fanatics Advertising. The new division in…
Nisolo’s New CEO Preps Brand For Next Chapter
Minimal leather waste has become a core focus at Nisolo. The brand under its new CEO Taryn Laeben is looking at ways to salvage leather scraps from its shoe production process. That has…
EXCLUSIVE: Korean Brand Time Makes International Retail Debut With Samaritaine Paris Pop-up
PARIS — After presenting three seasons of runway shows in Paris, South Korean fashion brand Time will make its official European retail debut on Aug. 30 with the opening of a two-month…
Fashion’s Favorite Wine Brand Katkoot Debuts First Ad Campaign
POUR DEBUT: For its first official ad campaign, billed as a peek into its creative process, fashion’s favorite niche wine label Katkoot is straddling raw Millennial glamour and the…
Having This Haircare Brand in Your Shower Is the Ultimate Status Symbol—7 Products I Use and Rate
When it comes to the best haircare, most notably the best shampoos, conditioners, hair oils and hair masks, you'll always find me recommending cool-girl approved haircare brand, Ouai.…
Why your brand needs an enemy
Most business advice tells you to avoid making enemies. I’m here to tell you the opposite: if your brand doesn’t have an enemy, you’re doing it wrong. This isn’t to suggest you need to…