Jannik Sinner Named Global Brand Ambassador for Explora Journey
On Friday evening at the private members club The Core: Club in New York, world ranking number one Italian tennis player Jannik Sinner was revealed as the global brand ambassador of…
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Kobe Bryant’s Upgraded Nikes Are Getting a Brand New Christmas Colorway
Among the pantheon of Kobe Bryant sneakers, there are few styles as highly regarded as 2010’s Grinch colorway on his sixth signature model. The bright Green Apple Christmas colorway, which…
How Huckberry is building its brand one YouTube show at a time
When Nova Scotia-based pro surfer and entrepreneur Dean Petty wanted to fix up his dad’s 2002 Toyota Tacoma, he didn’t simply take it to a mechanic. Instead, he went to see the folks at…
EXCLUSIVE: Cate Blanchett to Become Uniqlo Global Brand Ambassador
What do Roger Federer and Cate Blanchett have in common? They’re both global brand ambassadors for Uniqlo. The tennis legend has been associated with the Tokyo-based retailer since 2018,…
Addison Rae Creates Her Own Low-rise Jean With Lucky Brand
Addison Rae has long been a fan of Lucky Brand jeans. Now the TikTok sweetheart and singer can boast that she’s designed her own pair. Rae served as creative director on the Addison Ultra…
Jiang Qiming Is Loewe’s New Brand Ambassador
SCREEN TIME: Jiang Qiming, who wore Loewe to collect his Best Supporting Actor trophy at the recent Shanghai TV Festival Magnolia Awards, has signed on as an ambassador for the Spanish…
Michael Kors Fall 2025 Campaign Features Brand Ambassadors Suki Waterhouse and Logan Lerman
Michael Kors has unveiled its fall 2025 campaign featuring brand ambassadors Suki Waterhouse and Logan Lerman, who were photographed by Lachlan Bailey in Rome. Styled by Emmanuelle Alt,…
Following Her Own Cancer Diagnosis, Beauty Veteran Carly Guerra Is Building a Breast Care Brand
Following a breast cancer diagnosis in May 2022, beauty industry veteran Carly Guerra began scouring the internet for supportive topical products and was disappointed with her findings.…
Amer Sport’s CFO Says Footwear Growth at Arc’teryx is ‘Growing Faster Than’ the Brand Itself
Amer Sports is still in its early innings of a long growth spurt. “Amer Sports strong momentum continued in the second quarter as our unique portfolio of premium technical brands continues…
Gisou Names Rosie Huntington-Whiteley Global Brand Ambassador
Gisou has named Rosie Huntington-Whiteley as its first global brand ambassador. “You really have to find the right match, and we have found that in Rosie,” said Negin Mirsalehi, founder of…
EXCLUSIVE: Hung Vanngo Unveils Namesake Brand at Sephora
Megawatt makeup artist Hung Vanngo can now add “founder” to his résumé. Vanngo is launching Hung Vanngo Beauty, an artistry-driven assortment of makeup comprised of an eye shadow palette,…
Hailey Bieber’s Rhode skincare brand to launch in Sephora in September
A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieber’s skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of…
This Italian Performance Brand Wants Your Next Daily Runner to Be Made Out of Natural Fibers
While many running shoes today boast a sock-like upper, a new daily runner from the Italian performance brand UYN (pronounced “win” and short for “Unleash Your Nature”) features an upper…
Kylie Jenner’s Brand Khy Introduces the Cotton Stretch Collection Featuring Leggings, Shorts and More Essentials
Kylie Jenner‘s Khy introduced a new collection on Wednesday. The brand, which debuted in 2023, launched the Khy Cotton Stretch collection, featuring a curation of essentials prioritizing…
The Hairstylist Behind Jennifer Aniston’s Iconic ‘Friends’ Haircut Now Has His Own Brand
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Chris McMillan, the celebrity stylist whose name is…
Launchmetrics Unveils AI-powered Tools to Decode Brand Perception
Being at the “center of culture” and “a part of the conversation” is a kind of marketing holy grail. Every click, post, repost, short video and long thinkpiece keeps a brand moving forward…
On Holdings Readying Zendaya Apparel Offering as Brand Continues to Outperform
On Holding is poised to expand its relationship with Zendaya even further this fall — which should add another jolt to the sports brand that saw second-quarter sales jump 32 percent. In an…
Celebrity Hairstylist Kahh Spence Is Launching a Unisex Fragrance Brand
The ever-hot niche fragrance game has a new player. Longtime celebrity hairstylist Kahh Spence, known for working with artists including Kelly Rowland, Cardi B, Kehlani and others, is…
Michael Jordan’s Iconic Air Jordan 11 Is Coming Out in a Brand New ‘Rare Air’ Colorway
Jordan Brand’s revitalized “Rare Air” series in 2025 has already graced the Air Jordan 1, Air Jordan 3 and Air Jordan 4 models, but before the year is over, the theme will appear on yet…
‘Spider-Man: Brand New Day’ Footage Shows Tom Holland Riding a Tank, High-Fiving Fans
Sony Pictures has released an official first-look teaser for “Spider-Man: Brand New Day,” taking fans behind the scenes on the first day of production. In the 60-second trailer, we see…
I Put the Leggings Brand Beloved by Pilates Princesses in London and LA to the Test
Much has been discussed about what makes the ultimate leggings to work out in. Irrespective of intensity and type of training, your chosen ensemble must be suitable for moving in, keep you…
EXCLUSIVE: Lili Reinhart’s Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail
Lili Reinhart’s Personal Day is venturing into retail. Starting Sunday, the acne-safe skin care brand, best known for its TikTok-viral Unplug Blackhead-Melting Nose Strips, will be sold in…
EXCLUSIVE: Actress Deepika Padukone’s Beauty Brand 82°E Launches Distribution Partnership with the PCA Companies
Deepika Padukone, the actress and global ambassador for Cartier, is hoping to put her beauty brand, 82°E, on the fast track to global retail success through a new partnership with the PCA…
Michelle Vicary Returns to Hallmark as Head of Programming as Brand Evolves With ‘One Hallmark’ Vision (Exclusive)
Michelle Vicary is returning to Hallmark, this time as head of programming. In her new role, the longtime exec will oversee all production and original programming across Hallmark’s…