Tag
I’ll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I’d helped create played across the stadium’s newly installed LED screens.…
Training providers registered under SkillsFuture Singapore (SSG) will be prohibited from using third parties to promote, advertise or market their courses to learners from Dec 1, SSG said…
LONDON — Casablanca has appointed Priya de Souza chief marketing officer with immediate effect. In her new role de Souza will lead the communications and marketing strategy for the brand,…
Two Indian entertainment companies are teaming up to tackle one of the industry’s most persistent challenges: creating viable theatrical pathways for independent films in a market…
Row K Entertainment, the newly launched theatrical distribution company, is filling out its core team. It has appointed three senior executives — Mo Rhim will join as chief revenue…
Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out…
David Weitzner, a marketing executive known throughout Hollywood for his campaign work dozens of films including “E.T. the Extra-Terrestrial,” “This Is Spinal Tap” and “Fast Times at…
Could it be that the “anti-woke” movement has become so organized and influential that brands are now building strategies around it? If we’ve reached that point, then “woke-baiting” could…
Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new…
Core members of Big Loud‘s executive team have been promoted in the marketing department, effective immediately. Additionally, the indie made new hires across its marketing, creative,…
Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than…
FRANCORCHAMPS, Belgium — Moët & Chandon is betting on Formula 1 to help it race ahead of the competition. The Champagne brand on Sunday celebrated a milestone in its historic relationship…
Savvy marketing leaders recognize that AI is a powerful tool that can be used to reshape how teams operate. But even as AI tools rapidly improve, there are still limitations in today’s…
Vestiaire Collective, the global platform for pre-loved luxury fashion, has named Samina Virk global chief marketing officer, adding to her current duties as U.S. chief executive officer.…
Lionsgate Motion Picture Group marketing heads JP Richards and Keri Moore are stepping down, Variety has learned, as the studio reportedly considers a sale to Legendary Entertainment.…
In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That…
EMBARGOED UNTIL 645AM JULY 16, NOT FOR DD The Estée Lauder Cos. has looked to the food industry for its latest hire. Aude Gandonhas been appointed chief digital & marketing officer,…
The reports of Craig Robinson‘s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand…
F1 insults the audience’s need for thrills. Source link
BOLDER TOGETHER: Leading international influencer marketing agency Ykone Group, parent company of the Bold Management talent agency, has acquired a majority stake in The Digital Prototype,…
“You’re lowkey missing the vibe,” said a graduate of the Fashion Institute of Technology’s Masters in Cosmetics and Fragrance Marketing and Management program on Thursday evening, kicking…
“28 Years Later” dazzled film critics with its zombie thrills and genre shifts, but the latter has made it a tougher pill to swallow for moviegoers. The long-awaited sequel has divided…
Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or…
Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and…
