EXCLUSIVE: Troye Sivan’s Fragrance Brand to Launch at Nordstrom
Troye Sivan‘s fragrance brand has its first U.S. retail partner. Tsu Lange Yor, the brand founded by Troye Sivan and his brother, Steele Mellet, has inked its first retail deal, with…
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How Supplement Brands Are Simplifying Seed Cycling to Support Hormone Health
Seed cycling just got a whole lot easier. Seed cycling is a practice of consuming a mix of seeds during different phases of the menstrual cycle to support hormone health and symptoms…
Exclusive: Rebecca Minkoff Signs Multiple Licensing Deals to Expand Brand
Rebecca Minkoff is expanding her universe through a robust licensing program. The company, which was sold to Sunrise Brands in 2022, has embarked on an aggressive expansion program with a…
Helping C-suite Execs Brand Themselves
In brand and corporate messaging, where do executives fall short? “It’s the core messages. Those seemingly simple, deceptively difficult questions they get flummoxed by,” said Tim Braun,…
Cinemas weigh launching new large screen brand to challenge Imax
Some of the largest US theatre chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theatres to blunt the growing influence of…
EXCLUSIVE: Brooke Shields’ Hair Care Brand Commence Marks One-year Anniversary With Clare V. Collaboration
Brooke Shields‘ hair care brand Commence is honoring its one-year milestone and first partnership with a cheeky, female-focused collaboration with Clare V., the fashion and accessories…
This yogurt brand is offering people $5,000 to take time off
The popular Icelandic skyr yogurt brand, siggi’s, wants Americans to take their paid time off. No excuses! But siggi’s is doing more than just urging their own employees to take their PTO,…
Centurion launches premium brand in student housing for its upcoming Reit
Centurion Corporation has unveiled a premium brand for its latest purpose-built student accommodation (PBSA) property in Macquarie Park in Sydney. The rates at facilities in the Epiisod…
How Rising Temperatures Are Raising the Bar for Beauty and Wellness
Beauty and wellness are feeling the heat and responding accordingly. With high temperatures continuing to progress, companies are becoming more innovative to meet consumer demands for…
EXCLUSIVE: Brad Pitt’s Skin Care Brand Beau Domaine Introduces New Planet-friendly Packaging
Beau Domaine is getting a makeover. The French skin care brand, co-founded by Brad Pitt in 2022, will roll out fresh product packaging, comprised of matte white bottles and wooden tops, as…
EXCLUSIVE: Burberry Taps Chinese Actor Wu Lei as Latest Brand Ambassador
FRESH FACE: Burberry doubled down on its commitment to the Chinese market on Monday by tapping the popular young actor Wu Lei as its latest global brand ambassador. Despite being only 25,…
EXCLUSIVE: Tan Jianci Named Roger Vivier Brand Ambassador
SENSIBLE CHOICE: French luxury footwear and accessories brand Roger Vivier has appointed the multifaceted Chinese actor, singer, and dancer Tan Jianci its new brand ambassador. In his role…
Celebrity-Loved Brand Freja Just Dropped the New Bag Every Fashion Insider Is About to Be Carrying
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When it comes to affordable luxury bag brands, Freja…
Hailey Bieber built a billion-dollar beauty brand: Here’s what every entrepreneur can learn from her success
Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches. Of…
Trump Is Already Flipping on His Brand New Tariff Deadline
Fox News pushed back Monday on the Department of Justice’s claim that Jeffrey Epstein did not keep a list of clients, citing the head of that very agency, who’d claimed she’d seen the…
First 'Cyberpunk Edgerunners' Season 2 Teaser Sets Up a Brand New Story in Night City
It was only yesterday that Studio Trigger took the stage at Anime Expo in order to make the shocking revelation that a little show called Cyberpunk: Edgerunners 2 is now in production.…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
Is the era of Twitch streamer-founded beauty brands upon us? If the breakout success of Tone, a unisex personal care brand launched in February by Atlanta-based content group AMP, or Any…
I'm 32, and This Best-Selling K-Beauty Brand Is the Backbone of My Skincare Routine—Here's Why
If you know me, you know that I have a true "if it ain't broke, don't fix it" approach to my beauty routines—especially when it comes to skincare. As someone who spent most of my 20s…
With Drai’s Supper Club, Dustin Drai Introduces His Family’s Nightlife Brand to New York
Dustin Drai is looking to bring Drai’s, the nightlife brand founded by his father Victor Drai three decades ago, back to its restaurant roots. After opening its original French restaurant…
EXCLUSIVE: Jimmy Fairly Cofounder Launches Beauty Brand Firn
PARIS — What might the Jimmy Fairly of beauty be like? It is Firn, the brainchild of Sacha Bostoni, who cofounded that pioneering eyewear brand 14 years ago. “It’s product first, a good…
Sam’s Club Sets Sustainability Goals for ‘Member’s Mark’ In-House Brand As Part of New Focus on ‘Regeneration’
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Sam’s Club may be best known for its discounts on…
Gucci Names Stray Kids Member Lee Know Its Latest Global Brand Ambassador
GUCCI KID: Gucci will reveal Monday that it has named South Korean singer Lee Know as its latest global brand ambassador. The appointment is a natural extension of the relationship between…
This Stealth Brand Is All Buttoned Up
Autista may very well be the only luxury brand in the world built around distinctive buttons, painstakingly handcrafted in Germany’s Black Forest region out of precious materials and…
Rite Aid’s Thrifty ice cream brand gets sold to a business entity linked to Monster Energy executives
Rite Aid has selected a successful bidder for its Thrifty Payless subsidiary, which includes the beloved Thrifty ice cream brand, according to a bankruptcy court filing on Thursday. The…